HolaPeño Salsa

HolaPeño is a salsa concept I created for my family's salsa brand. The product is currently in development and will be hitting the market soon! Inspired by the bold flavor of jalapeños, the name reflects the salsa’s spicy base while celebrating Mexican culture through a design that mimics traditional tile art.

We currently have two flavors: Original (jalapeño) and Spicy Habanero. Since habanero chiles are naturally orange, I incorporated that color into the design to help distinguish the flavors. Drawing inspiration from the vibrant colors and repetitive patterns of Mexican tiles, I aimed to capture the beauty and cultural significance of this art form in the branding.